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The Importance of Great Photography for Your Land Property Listing

Posted by Chaya Zarchi on January 13, 2021

It’s  no  secret  that a successful land listing requires you to present the best photos of your property. Therefore, keep in mind that your online listing is more of a visual presentation than plain marketing text. Having great, quality pictures can make the difference between selling your land fast or it staying on the market for months.

Nowadays, buyers are browsing through the internet to find potential land properties. With property listing websites like Trulia and Zillow, land buyers have a wide range of options for their purchase.

With  the  use  of  the  internet  as  a platform for getting a successful land sale, you need to ensure that your land listing outshines others. Read this blog post to know the importance of great photography for your land property listing.


Quality Photos Make a Positive First Impression

In  order  to  make a good first impression, you need to include great  images  of  your  property in your listing. Quality pictures can  make  potential  buyers fascinated and excited about your land.  There  are few effective ways  to show the best attributes and make your property stand out among the rest.

Images captured at the perfect season or time of the day help in exhibiting the best qualities of your property.

Great Photos Help Attract Out-of-State Buyers

It’s  common  for  remote  land  buyers  to  make a purchase of a property they haven’t visited. Unlike buying a house, a land buyer doesn’t  have  to visit or inspect the property they are interested in purchasing. Seeing what the land looks like through photos can be sufficient for the buyer to make a decision.

Land  buyers  will  look  at factors like price, location, and utilities. They will also put importance on whether the property is suitable for  investment  or  future  development.  So,  making  potential  buyers  interested  in  buying  your  land just by looking  at photos can make or break the land sale.

Therefore,   you   should   include   photos  taken  from  different points of view to ensure that out-of-state buyers feel like they are visiting the property in person.

High-Quality Photos Can Boost the Value of the Property

Excellent photos of the property are the biggest asset in online marketing.   Typically, on land listing sites, high-quality and well-laid-out images get the most clicks and viewing time.

Moreover,   the  capability  of  your listing boosting exposure by grabbing  the  attention  of potential land buyers also increases your chances of receiving advantageous offers.


In contrast to land listings that don’t use high-quality photos, excellent pictures can have a positive effect on the perceived value of the land you’re selling, especially in the minds of remote buyers.

Excellent Photos Make Your Land Listing Stands Out

Land  listing  platforms,  such as Lands of America and LandWatch, present a lot of property listings that make it fairly easy for your own  listing  to  get  pushed  under  the  rug.  That’s  why  you  should  make sure that your land listing stands out above the rest to attract potential buyers in their search for the best real estate property.

Pick a high-quality featured photo of the land you’re selling to generate more clicks from prospective land buyers. Make sure it has the perfect  composition,  lighting,  and  view.  Besides  the  photos,   it’s  also crucial to provide the location, land type, utilities, and features of the property in your online listing.

Tips for Capturing the Best Real Estate Photos

Here are some tips for real estate photographers who are just starting out and for land sellers who are taking DIY photos of their properties.


Follow the Rule of Thirds in Framing the Shot

Take  note  of  the  rule  of  thirds  that  professional real estate photographers   follow  when  framing  out  their shot. This rule means  that  the  land (which is the subject) should compose ⅔ of the photo and the horizon should compose ⅓ of the photo.

Moreover,   it’s  also  excellent  to  utilize  property features like trees in   framing   your   shot.   You can also highlight the open vista of the land to create a panoramic shot.

Lighting is the Key

Lighting is crucial to capturing the best photos of your land property. That’s why professional photographers often schedule their photoshoots at a certain time of the day.

For instance, when taking photos during the summer season, it’s crucial to shoot early in the morning or late afternoon to avoid direct overhead sunlight. Otherwise, you’ll make the photos look overexposed or dried out.


High-quality photos are essential to make your land listing photos stand out above the rest. Great pictures of your land property help make a positive first impression and attract buyers to make a purchase.


About the Author

Robert Tropp is a seasoned real estate investor who specializes in small balance real estate with an emphasis on owner financed land properties. Robert has been involved in thousands of real estate transactions as a buyer, seller, and wholesaler.

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